In every profession, you are given expectations you need to achieve. The key to reaching those expectations is to have access to the tools you need to succeed. This is no different in sales. You will give your sales team the expectations to sell your product and hit certain thresholds while doing so. Your responsibility as the sales manager or sales leader is to provide your team with the tools necessary to accomplish this. Without the proper tools, your team will be fighting an uphill battle to reach the goals you set for them.

Increase revenue with sales team tools

Without the right tools in their arsenal, your sales team will see their productivity dip dramatically and in turn that will decrease the amount of revenue generated for your business. It’s a failing strategy and one that needs to be eliminated from any business. In 2017, SalesTech Report found that out of 400 surveyed, sales executives spend $1,000 or more on sales tools per rep annually. And while this number may seem relatively high, it pays off in the end. The ROI achieved by spending the funds on these tools will greatly surpass the amount you spend on the front end.

When analyzing the success or lack of success of your sales reps, ask yourself if you’re giving them not just the right tools to succeed, but the right tools to exceed expectations.

You also want to make sure you, as the sales leader, also have the tools to lead your team successfully. Sales tools will only make your job easier and more efficient. Sales team communication tools, sales team assessment tools, sales team management tools, and sales team training tools are all examples of things that will make you more effective in your role while increasing your revenue.

Meaningful sales data

In this day and age, lack of information and analysis should never hinder your ability to increase revenue and productivity. There are so many options out there to make your efforts more effective and far reaching. You can find sales team assessment tools to help track and record each individual sales interaction, allowing you to go back and analyze how some strategies are working and how some aren’t.

This also allows your reps to be held accountable, both by you and themselves, while they are able to see how they are doing individually. The competitive nature of sales reps will keep them wanting to improve their sales numbers in order to keep up with other members of the team. It also allows them to see which areas they need to improve upon in order to not only meet goals, but surpass them. Accountability translates into better data, which brings in more revenue to your business.

Effective sales content leads to successful sales conversations

Sales tools give your team access to the most relevant content for each call they make. Too many reps are wasting time having to look through loads of content in order to find what they need to stay relevant and confident in their sales interactions. Sales tools streamline this for the sales team. Having the content they need at their fingertips, at a moment’s notice is going to lead to more successful sales conversations.

The prospect wants to feel as if their questions are being answered and they don’t want to wait around for that to happen. If you provide your sales team with effective sales content, you avoid this scenario from happening. Keeping your reps in the know will lead to more conversions and more money coming in.

Valuable integrations

Too many businesses have their sales team and marketing team working separately from each other. It almost creates this dynamic of working against one another, instead of collaborating. The most effective sales machines will have the marketing team work alongside the sales team in creating the strategies your business needs to thrive.

Because both teams are working in different parts of the sales process, communication between them is key. Your sales team is the “boots on the ground” component of the sales process. They’re working with your customers and prospects on a daily basis, fielding and answering their questions. For this reason, they know what the customers want and what they need in order to be content with a product. Marketing is more on the outside looking in and should rely on this information from the sales team in order to develop more effective strategies in reaching more customers. This collaboration is made easier with sales team tools. Sales team communication tools are a necessity for seamless communication between teams and creates a more efficient process for sharing analytics.

A sustainable process

All of these tools being utilized are going to create sustained success for your business. As you know, the key to keeping your business thriving isn’t just the initial sale. You need to have a plan for sustained success that keeps customers in your pipeline in order to really grow your business. Using sales team tools, you can make this an easier process to accomplish and give your team what they need to continue to expand your customer base, bringing in more and more revenue.

The streamlining that takes place with these tools makes it easier for your team to continue selling indefinitely. It greatly reduces downtime, increases productivity, and allows for seamless integrations. In this day and age of technology, every sales team should have access to these tools to make the job easier.

Ready to try sales enablement tools?

At SalesTalk Technologies, we understand the importance of giving our clients the best tools to convert leads and sell to more customers. We offer a whole suite of sales enablement tools in order to accomplish this. They can be easily integrated into your current processes and you will notice the benefits immediately. If you think that your business is ready to take the next step and close more deals, head to our website and request a demo where you can get a feel for just how effective these tools can be.

Now more than ever, it’s important for businesses and sales teams to utilize the power of sales enablement tools. The way consumer buying power has increased and with the amount of competition there is out there on the market, the sales process has had to become more complex and involved in order to appease the customer with relevancy. Sales enablement tools give sales teams the ability to conveniently maintain relevance with each and every sales interaction. Keep the customer’s attention and start selling smart with sales enablement tools.

What are sales enablement tools and how can they help?

Putting it simply, sales enablement tools help salespeople sell more effectively and more confidently. These tools give sales teams the content that they need in order to stay relevant in every single sales interaction. This can come in several different forms, depending on that specific interaction and which step in the sales pipeline that prospect is currently on. Each tool provides content that is easy to consume for the sales rep using it. This way, that rep is able to come off as confident when selling to a prospect.

Prospective customers want to get clear answers to their questions about a product they are interested in. If your sales team isn’t able to provide clear, confident answers each and every time, that prospect will probably look elsewhere for services. Sales enablement tools are used to circumvent that and provide your team with what they need when they need it.

Sales enablement tools examples in action

As we mentioned above, there are a variety of different sales enablement tools to increase lead conversions. Here are a few examples of sales enablement tools and how they can help your sales team improve.

Sales Scripts

If you took an honest poll of sales reps and their preparedness for sales calls, chances are the majority of them would say they aren’t fully equipped to go into a sales interaction. Sales scripts allow you to lay out the talking points for sales interactions so that you can ensure that each rep has the necessary information to bring to the table during a call.

Email Templates

Too many sales teams use generic, unpersonalized emails to follow up with clients. In order to stand out from the pack, creating personalized templates that your team can use to follow up with prospects after a sales call will go a long way in keeping you at the forefront of their mind. Sales enablement tools can allow you to create an efficient process for this, having the information discussed during the sales interaction ready to go for you to include in these follow up emails.

Live Coaching Tools

As part of our suite of sales enablement tools, we at SalesTalk Technologies offer the Coaching4U™ module. This tool allows you to coach your sales reps in real-time, during sales interactions. You won’t have to worry about being too intrusive with the sales process either, as this tool gives you the ability to coach your reps while still staying in the background as much as possible. Coaching tools are a huge factor in keeping your sales team strong and confident in their sales efforts.

Sales Intelligence

We touched on this previously, but your sales reps need to come across as really knowing the product they are selling. You wouldn’t buy from someone who wasn’t able to answer the questions you have about a product, so why would your prospects be any different?

Each sales rep needs a broad knowledge base about your product and the talking points that they should be hitting with each individual sales interaction. The reality is, this can be a lot of information for a sales rep to remember. This is where sales enablement tools can really shine. Providing easily consumable content that highlights these talking points as well as the ability for you or a sales manager to coach a rep through difficult questions in real time will make your team more knowledgeable through each interaction.

Sales Analytics

Tracking the data of each sales interaction is important, you’ll need that information in order to develop effective sales strategies in the future. It also allows your reps access to vital details into what are proving to be successful sales interactions and which aren’t working as well. Being able to reference this data empowers your team as well as yourself as the sales leader. Just as you want your sales reps to remain confident in their interactions, you need to be confident in the strategies you are developing for your team. Without proper data and analytics, you’ll have a more difficult time accomplishing this.

Sales reps are inherently competitive. Seeing what their colleagues are doing to outperform them will only serve to fuel that competition and make them want to get better. They are more likely to borrow ideas and strategies from peers than anyone else, so having a peer’s sales analytics for them to reference will keep everyone on the same page of what is working.

Lead Generation

One way sales enablement tools really shine is in lead generation. This is perhaps the most important part of the sales process. You can’t sell to people that aren’t there, so you need an effective way of generating leads and bringing in the most prospective customers you can. It’s simple: the more leads you generate, the more chances you have to land a new customer.

Sales enablement tools allow you to generate contextual content that will bring in the type of leads that are valuable to your business. It allows your team to be more organized in the way each lead is categorized and how they move along through the sales pipeline. Remaining organized is key to being effective with your sales interactions. You don’t want to provide old information to a lead who is in a different stage of the buyer’s journey. Sales enablement tools can keep this information relevant.

The data you collect through your sales enablement tools will also be important in the process of lead generation. Fall back on what the data shows as effective strategies when generating leads. Your tools will make it easy to see which strategies these are and can give you a more efficient process in determining this.

SalesTalk Sales Enablement Tools

At SalesTalk Technologies, we offer our clients a suite of sales enablement tools that will help with every aspect of the sales process. Our easy to use, effective modules will give you insight into what is working in your sales interactions and what isn’t. If your sales team finds that they aren’t equipped with the content they need to succeed, or if you as a sales manager are looking for ways to better coach your team to more conversions, SalesTalk can provide a solution. Get in touch with our team to request a demo of our modules, and start converting more leads.

How Can Sales Team Tools Keep Your Sales Team Ahead of the Game?